Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

[Tom D.]

A device to transfer multiple addresses to multiple envelopes was invented by an Iowan named Joseph Smith Duncan. Duncan obtained a patent for such a printer BEFORE 1900, in 1896. As a result, the first "Addressograph" machines were produced in Chicago before 1910. They landed a big contract with GM in the early sixties...

Today, I found the words "ADDRESS OGRAPH" in very fine letters on the side edge of a 1967 Buick Protect-O-Plate. Now I know where the "O" came from in Ident-O-Plates (Pontiac in '63 and '64) and Protect-O-Plates (1965).

The fine print mentioned above, and a tiny Buick logo, were on the OWNER's ID half of the Buick plate. This leads me to believe Addressograph supplied the metal blanks to the Buick Dealers with the logo already stamped. So Buick dealers had the machine to emboss metal blanks?
Did other division's dealers have this metal stamping machine, or just rely on DYMO labels?

What other divisions used two part metal plates like my 1967 Buick example (instead of the plastic labels)? Chevrolet and Cadillac apparently used "DYMO" plastic strips on the owner half of the plate, at least in 1966. I have only two 1966 examples, so correct me if I am wrong.

Any of the divisions not on board by 1965 model year?

[Joe L.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

A device to transfer multiple addresses to multiple envelopes was invented by an Iowan named Joseph Smith Duncan. Duncan obtained a patent for such a printer BEFORE 1900, in 1896. As a result, the first "Addressograph" machines were produced in Chicago before 1910. They landed a big contract with GM in the early sixties...

Today, I found the words "ADDRESS OGRAPH" in very fine letters on the side edge of a 1967 Buick Protect-O-Plate. Now I know where the "O" came from in Ident-O-Plates (Pontiac in '63 and '64) and Protect-O-Plates (1965).

The fine print mentioned above, and a tiny Buick logo, were on the OWNER's ID half of the Buick plate. This leads me to believe Addressograph supplied the metal blanks to the Buick Dealers with the logo already stamped. So Buick dealers had the machine to emboss metal blanks?
Did other division's dealers have this metal stamping machine, or just rely on DYMO labels?

What other divisions used two part metal plates like my 1967 Buick example (instead of the plastic labels)? Chevrolet and Cadillac apparently used "DYMO" plastic strips on the owner half of the plate, at least in 1966. I have only two 1966 examples, so correct me if I am wrong.

Any of the divisions not on board by 1965 model year?

Tom-------


As far as I know, Chevrolet dealers never had any metal stamping machine for the P-O-P's. All of the information was pre-stamped on the plate at the factory. The Chevrolet dealer only applied the owner information via the DYMO labels.

[Kevin G.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

Tom-------


As far as I know, Chevrolet dealers never had any metal stamping machine for the P-O-P's. All of the information was pre-stamped on the plate at the factory. The Chevrolet dealer only applied the owner information via the DYMO labels.

I heard just opposite? In that every dealership had an Addressograph machine? I've been offered one in the past with blank POP's but passed on it due to it's size and weight.....

[Rich G.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

This has come up before. My 68 POP is all metal stamped. No Dymo label tape. The font is different on the owner info. I have supplied detailed high res pictures to a member who is doing research on POP in general and he believes my POP is authentic. When I first posted a question about this a few years ago, the consensus was that mine could have been a replacement for a lost one.

My warranty book has the POP glued to the back page and the book has an entry from the dealer a few days after the car was delivered to replace a battery.

Rich

[Tom D.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

Sorry I didn't mention this before. The Buick all metal (two part) version came with the following instructions: "A certification Protect-O-Plate will be mailed to you from the Buick factory. Upon receipt, remove the adhesive and affix your Owner Identification Plate with your name or initial in the lower right corner of this page as indicated".

I still wonder if the dealer was involved. It appears that Buick, in 1967, trusted the owners to stick half of the plate into the warranty booklet.

Another indication of this is on the back of the booklet: "BUICK OWNER: Your Buick dealer will write your name, address and the delivery date of your Buick in the space above as a means to identification until your personal Protect-O-Plate can be attached inside the back cover."

Note: My example is from a 1967 Buick delivered to a dealer in Detroit, MI.

[Joe L.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

I heard just opposite? In that every dealership had an Addressograph machine? I've been offered one in the past with blank POP's but passed on it due to it's size and weight.....

Kevin-------


I don't think so. Back in those days I was really close to the dealer I bought all of my Chevrolets from. Several of the salesmen were friends of mine and I often hung around the dealership. I don't ever recall seeing any Addressograph machine. These machines were quite large and, presumably, expensive. I just can't see GM supplying and/or the dealerships purchasing such a machine for the sole purpose of adding the owner's info to the P-O-P. I don't know of anything else the dealer could have used them for.

The P-O-P for my 1969 Corvette was supplied with the car, the plate was already affixed to the P-O-P folder and embossed with the car information. There is no way the dealer could have further embossed the plate with an Addressograph machine after it was already affixed to the folder. I was actually present when the salesman prepared and affixed the DYMO labels to my plate and filled out the rest of the folder with a pen.

The 1966-68 procedure for the plates was exactly the same------the plates were embossed at the factory and affixed to the P-O-P folder at the factory. They could not have been further embossed at the dealership even if the dealership had an Addressograph machine.

[Tom D.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

BTW: As of today, there are six days left on a 1967 Corvette POP on e-bay. Listed owner's last name = Marino. VIN = 194377S113514.
I suspect this is old news on this forum, as the price is $5750.
Key word = Orphan Document.

[Tom D.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

There are two 1962 Olds P-O-P docs. on E-bay now. This kills my idea that Pontiac started it all with 1963 "Ident-O-Plates"...

Also, I just talked with Chuck Hartway of Hartway Motors, Medina, NY. He was there, starting in 1965, when my '66 was delivered to it's first owner. The never had an Address-o-graph machine, even when they sold both Chevy and Olds. They still sell Chevrolets and a few new Corvettes.

[Ralph S.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

I have couple of rolls of Dymo-Tape in the box I saved from when I worked at Luby Chevrolet in Boston 1967 - 1972

[Mark D.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

Not all dealers used the 'official' tape. Yenko used, I believe, gold tape and Cummin's Chevrolet, in Paris, KY used black.

[Jim S.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

I have couple of rolls of Dymo-Tape in the box I saved from when I worked at Luby Chevrolet in Boston 1967 - 1972

Ralph ,

I don't have any tape left , as I labeled everything I had back then. I do however still have the label maker ! Lets get together and make some POPs

Jim

[Joe L.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

This has come up before. My 68 POP is all metal stamped. No Dymo label tape. The font is different on the owner info. I have supplied detailed high res pictures to a member who is doing research on POP in general and he believes my POP is authentic. When I first posted a question about this a few years ago, the consensus was that mine could have been a replacement for a lost one.

My warranty book has the POP glued to the back page and the book has an entry from the dealer a few days after the car was delivered to replace a battery.

Rich

Rich-------


The only way I can understand that a P-O-P could be all metal-stamped is this: the purpose of the P-O-P was for warranty purposes. If a car was sold during the warranty period, the new owner could apply for a transfer of ownership for, as I recall, a fee. In that case I believe the P-O-P was returned to the zone office. The zone offices could have had Addressograph machines. Perhaps, they somehow removed the metal plate from the folder, embossed it, and re-attached it to the folder.

This could not have occurred due to a loss since, if that occurred, the folder would be lost with the plate and you would not have found the original dealer information on the folder.

[Jim S.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

[QUOTE=Joe Lucia (12484);765226]Rich-------


The only way I can understand that a P-O-P could be all metal-stamped is this: the purpose of the P-O-P was for warranty purposes. If a car was sold during the warranty period, the new owner could apply for a transfer of ownership for, as I recall, a fee. In that case I believe the P-O-P was returned to the zone office. The zone offices could have had Addressograph machines. Perhaps, they somehow removed the metal plate from the folder, embossed it, and re-attached it to the folder.

This could not have occurred due to a loss since, if that occurred, the folder would be lost with the plate and you would not have found the original dealer information on the folder.[/QUOTe

Joe,

Apparently Buick Dealers did it differently (180 out) from Chevrolet Dealers for whatever reason.

Here is a close up of a 67 Buick POP I have. It is just as Tom described it . Two pieces , all metal stamped , Address o Graph on the edge , Buick logo , etc. etc. The Owner's manual states it was mailed from the factory. It goes on to say second Owners could get their POP from any local dealer..

Jim

[Terry M.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

The PoP for my 1970 has my name and address in blue Dymo tape, just like one would buy at the office supply store. I just figured my dealer was too frugal to buy the tape from GM.

[Tom D.]

Re: Addressograph Ident-O-Plates and Protect-O-Plates In GM Warranty Booklets

Here's a couple of the metal plus metal images from a Buick P-O-P. This is the example I focused on for a Buick Club article. This was in a Flint made Buick, sold new in 1967 by a dealer in Detroit. I "flipped" one image with a photo editor, and removed the last name and address too.

Buick POP flipped version - 1.jpgBuick POP reverse test - 1.jpg